“Behind the Scenes - Creating American Airlines New Look” - The Flight Symbol
I heart projection mapping. Esp since it’s getting better. [LG Optimus Hyper Facade in Berlin].
Yep. ;-) mikegeraci:
Perspective on how technology how and will continue to change the mediascape and what that means for marketing from Faris Yakob.
“One of the key tenets of the Media System approach is that every new channel changes the entire system. So, because YouTube exists, how we think about ‘television’ has to change. Regardless of whether or not your campaign has a digital component - the world does.”
“Digital media strips content from its distribution platform, rendering everything as ones and zeroes, which means, as all media inexorably becomes ‘digital’ it will be increasingly platform-agnostic. Content flows across what we previously thought of as channels, and different parts of the system can affect change in other parts in as-near-as-makes-no-difference-to-real time.”
Printer Orchestra - The Times They Are A-Changin’ presented by brother (by BrotherEU)