“Campaigns never pointed anyone to the web page (hard to believe now, but it was certainly true then).”
Not that hard to believe…” —Why brands want agencies that collaborate well - iMediaConnection.com
1. In the future, no television advertisement will be just self-contained narratives designed to entertain, inform, educate or remind consumers about products.
Their role isn’t going to be about building brand recall, favorability and awareness in that moment alone. They will be trailers into deeper branded digital experiences.” —TV Ads’ New Digital Role - Shiv Singh - Harvard Business Review