December 2011
40 posts
November 2011
22 posts
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“Campaigns never pointed anyone to the web page (hard to believe now, but it was certainly true then).”
Not that hard to believe…
” —Why brands want agencies that collaborate well - iMediaConnection.com
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1. In the future, no television advertisement will be just self-contained narratives designed to entertain, inform, educate or remind consumers about products.
Their role isn’t going to be about building brand recall, favorability and awareness in that moment alone. They will be trailers into deeper branded digital experiences.
” —TV Ads’ New Digital Role - Shiv Singh - Harvard Business Review
“We are culturally pioneers. We like to disrupt even our own business. Other companies have different cultures and sometimes don’t like to do that. Our job is to bring those industries along.”
—Jeff Bezos Owns the Web in More Ways Than You Think | Magazine
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“You’re an interesting species. An interesting mix. You’re capable of such beautiful dreams, and such horrible nightmares. You feel so lost, so cut off, so alone, only you’re not. See, in all our searching, the only thing we’ve found that makes the emptiness bearable, is each other.”
—Carl Sagan (via wowloverly)
The Importance of Being Awesome [VIDEO] →
mashable.com
In order to capture the audience’s attention after lunch at the Mashable Media Summit, Faris Yakob, chief innovation officer of MDC Partners’ kbs+p and founding partner of Spies & Assassins, had to be awesome. Yakob is trying to do so at the intersection of technology, business, behavior…
In order to capture the audience’s attention after lunch at the Mashable Media Summit, Faris Yakob, chief innovation officer of MDC Partners’ kbs+p and founding partner of Spies & Assassins, had to be awesome. Yakob is trying to do so at the intersection of technology, business, behavior…
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“U.C. San Diego scientists in 2009 estimated the “average” American consumes 34 gigabytes of media a day.”
—Ethan Zuckerman wants you to eat your (news) vegetables — or at least have better information » Nieman Journalism Lab
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