Bernbach on creativity:
“I think the most important thing in advertising is to be original and fresh… Because you can have all the right things in an ad, and if nobody is made to stop and listen to you, you’ve wasted it.
And we in America are spending so darn much money for efficiency, to measure things, that we’re achieving boredom like we’ve never achieved before.
We’re right about everything, but nobody looks.”” —THE IDEA WRITERS
“Facebook is amazing because it feels like you’re doing something and you’re not doing anything.
It’s the absence of doing something, but you feel gratified anyway.”” —Growing Up Digital, Wired for Distraction - NYTimes.com